Designer duo Katherine Laird and Jennifer Murtagh caters to that vintage vixen with it fresh, futuristic yet playful approach to historic ideals of feminine sexuality. The Toronto based brand “Wallace Playford” was found in 2010 and is best described as the label that pays homage to feminine ideals, while infusing elements of science and speculative fiction. The designer duo brings their interplay of colour; pattern and texture to the runway for Fashion Art Toronto 2014 this April for more info on the show and to get tickets go to http://fashionarttoronto.ca/about-us/
Getthebuzz716: Tell me a little about your brand. Where are you from? / *How would you define your Brand?
WallacePlayford: With a playful approach to historic ideals of feminine sexuality, the WallacePlayford label ignites a feverish love affair between old & new while giving a fresh perspective on modern nostalgia. Designer duo Katherine Laird and Jennifer Murtagh, vintage vixens or Hamilton based vintage shop Love in the Afternoon, founded their private label Wallace Playford in 2010.Through artistic inspiration, the label pays homage to feminine ideals, while infusing retro-futurism with elements of speculative and science fiction. WallacePlayford is known for their unique interplay of colour, pattern and texture, as well as their unexpected incorporation of vintage and antique accoutrements and textiles. The label frequently challenges the past through its inventive use of fabrics and materials.
Getthebuzz716: What does fashion week Fashion Art Toronto mean to you?
WallacePlayford: FAT allows us, as artists, the freedom to create unique expressive designs that celebrate individuality
Getthebuzz716: How long does it usually take you to construct a piece?
WallacePlayford: It varies depending on the complexity of the piece. It can take anywhere from an hour to six hours.
Getthebuzz716: Describe the general process you go through to design and what’s your favorite part about conceptualizing a design?
WallacePlayford: Organized Chaos. Our favourite part about conceptualizing a design is the story that it will tell. WallacePlayford pieces that we create are always inspired by an era in history, fragments of pop culture, culture, stories, ethnicities, and ultimately representations of a story we are trying to tell. It is a direct response of whatever we are crushing on at the time. This is constantly changing, morphing, and evolving, and allows us the freedom of not being bound by one aesthetic. The clothing we create tells the story of the adventures and journeys of the enigmatic WallacePlayford as she travels through time and space.
Getthebuzz716: What matters to you most as a designer?
WallacePlayford: Creating art.
Getthebuzz716: What do you believe makes a quality design?
WallacePlayford: Imagination, garment construction, and attention to detail.
Getthebuzz716: What are your favorite patterns/materials [prints] to work with and why?
WallacePlayford: Vintage textiles, bold, colourful, textured fabrics are always a favourite for WallacePlayford, as they are aesthetically pleasing and are an unapologetic nod to days gone by.
Getthbuzz716: Where can readers find out more about you and your work?