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Vine unveils change allowing users to send videos privately

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Twitter's popular video-based social media platform, Vine, now has a feature that you might say could help avoid the potential embarrassment of your followers seeing something they shouldn't. In a blog post on Thursday, Vine announced an update to its service that lets people send the looping videos in a direct message. The company calls it "an entirely new way to communicate with friends."

Vine also says it had seen the need for private messaging since the service's early days (it launched in January 2013). To take advantage, users are instructed to look for the "Messages" option and record a private video from there. The update will also allow for vines to be sent privately to multiple people one-on-one (you won't be able to start a big group message like you'd find on Facebook), as well as private text messages and the option to send videos to non-users via text.

As for your inbox, users will now have two sections-one for people you know, one for those you don't know and are outside your network-plus the option of turning off the "Other" inbox to control from whom you receive messages. Finally, Vine will now feature multiple color options to customize individual profiles. These new colors will be visible to other users and are available via the "Settings" tab. Both Apple and Android users will be able to download the latest version of Vine through App Store and Google Play.

The move to introduce private messaging joins other social media services such Instagram, which debuted its Direct feature last year, and parent service Twitter. However, you still can't technically send naughty vines privately. Early last month, Vine announced it was banning videos containing pornographic content. Nudity is frowned upon as well unless it is for an educational purpose.

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