In this extended cut, Sir Elton John and The X Factor winner, Melanie Amaro, face off in an epic, medieval music showdown.
See Melanie belt out her own version "RESPECT": http://youtu.be/fGgPrwCLZnY
The new ad titled "King's Court" features Melanie Amaro, THE X FACTOR 2011 winner, singing for multi Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. The ad was produced by TBWA/Chiat Day and directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the "Queen of Soul" Aretha Franklin. Pepsi fans who "Shazam" the spot during the big game will be able to view Amaro's music video for RESPECT.
Set in a rock-fantasy version of medieval times, the video features Melanie Amaro performing in front of a "royal court of rock," including Elton John's character, the King. The ad establishes Pepsi as the brand for people who are not afraid to take a chance, raise their voice and give it their all. It also highlights the fact that Pepsi has an irresistible taste worth challenging a king for. With epic Pepsi scale and a big dose of humor, the commercial ends with a twist and the tagline, "Where there's Pepsi, There's Music".
"Pepsi wanted to make me 'King for a Day' on Super Bowl Sunday. How could I possibly pass that up?" said Sir Elton John.
Amaro's appearance in Pepsi's Super Bowl XLVI spot is part of her historic grand prize win on FOX's, THE X FACTOR. The deal also includes a $5 millionrecording contract for the winner, making it the largest guaranteed prize package in television history.
"Never in my wildest dreams did I ever think I would be starring in a Pepsi Super Bowl commercial, following in the footsteps of some of music's biggest legends," said Melanie Amaro. "Winning THE X FACTOR has changed my life," she continued.
Download the full version of Melanie Amaro's "Respect" on iTunes now!
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