This weekend Glenn Beck will finally bring the nation his 8/28 "Restoring Honor" rally in front of the Lincoln Memorial in Washington D.C. Beck has said the rally is non-political, and will serve as an inspirational moment when America will return to the historical roots that made it great. However, critics claim Beck is merely promoting himself, his political beliefs, and his pocket book.
Of particular concern for many is the money behind the project. Goldline and Fox News Corporation has helped promote Beck's rally extensively. This week when speaking about the rally Beck told his viewers to look into buying gold if they "have faith." In addition, Despite claiming the rally is non-political, the transportation behind the event is being funded by a prominent political organization called FreedomWorks. FreedomWorks is well known for using corporate donations to support Tea Party events. The organization also played a prominent role in opposing health care reform.
Finally there are also questions about where the money from the event will be going. Beck is asking people to make a "special donation" to an organization called the Special Operations Warriors Foundation (SOWF). By all accounts, SOWF is a trustworthy charity that provides scholarship for the children of special operations veterans wounded or killed in action. However, as ThinkProgess Editor-in-Chief Faiz Shakir pointed out last night, if one reads the fine print at the bottom of Beck's website they will find that the donations will only go to SOWF after going to offset the cost of Beck's rally. So instead of paying for the rally himself out of his $30 million dollar salary, Beck is essentially asking his attendees to pay the bill while marketing it as a donation to SOWF. If the attendees at the rally do not donate enough to pay for the rally, then SOWF will presumably get nothing. Beck has not promised to release a full accounting behind the rally, so we may ultimately never know whether SOWF receives a dime.