When I was growing up, the music business was just moving into the industry of producing videos to help publicize and sometimes notarize their hit songs. Today, it seems to be one of the primary ways that music has infiltrated our visual sensory palette, and in turn our brains and wallets. Some videos help you fall in love with a song, while others make you want to change the channel. In just the short time that videos have influenced music, a few megastars emerged for their remarkable works in this arena. Those artists include Michael Jackson, Usher, Rihanna, Beyonce, and Kanye West, for they have revolutionized the use of video in music. Michael Jackson was the first to use major production and budget for such a feat with his smash hit, Thriller. Usher comes to mind for his methodical use of video to create a short movie, Confessions. Rihanna, the latter part of her career, used video as an image builder and eye-catcher, while Beyonce recently attempted the Usher feat but wasn’t as cohesive, but equally enjoyable. Kanye West is noted for his recent short film put to music, as well as an honorable mention for R. Kelly and his closet tales that have spun off into a television series.
The point of the matter is videos are everywhere, and the inclusion of social media outlets, Youtube, Vimeo, WorldStarHipHop and various other ____tubes have emerged to push content to the masses and make the least viable talents household names, for a short period of time. But let it be said, a talented artist with a hit song, a brilliant video and great placement can make quite a buzz, have some longevity, and increase their worth. Quality music videos definitely separate the full package marketable talents from those who have other pulls (i.e. personality, live performance). There are various independent artists that have quality videos that can compete with the majors but where can we see these videos? The only current music video outlet on television today is 106 & Park on BET and the video channels like VH1Soul, MTVJams.
So in order to stay up to date, many turn to the various websites and blogs that cater to the niche of consumers who like to watch their music. VIDEO CITY TV, a College Park, MD based online media company, has taken sizeable steps into becoming the go-to resource for videos on the hottest national and independent artists in various urban genres. Covering topics from television, style, movies, live music, mix tapes, magazines, and other media figures, “VIDEO CITY TV has been making its mark as one of the most popular urban websites and also a popular syndicated TV show that airs in over 4 million homes,” says Creative Director Eddie Williams.
Currently, VIDEO CITY TV has been instrumental in relaying media and music to its dedicated supporters with a network of correspondents that produce, not only promotional clips, and red carpet/private party interviews, but also studio sessions, new music videos and more. VIDEOCITYTV.COM is an online resource compiling all of the company’s prominent and independent interviews and a slue of music videos. Recently the multimedia company has attracted national attention by bringing a national director into its management and ownership circle. The company announced some major changes and growth spurts they welcomed with this new expansion. As they aim to increase their audience, influence, and span of entertainment news and music videos, the company has signed a joint venture agreement with Mr. Nahala Johnson & Boomtown Productions, who has worked with Drake, Lil Wayne, and OutKast.
“Video City TV is moving away from its pure artistic media endeavors to a more commercial enterprise to capitalize on its intangible assets and
loyal following. The joint venture agreement with Mr. Boomtown will merge
Video City’s expertise in consumer understanding, brand building, and non
traditional advertising methods with Boomtown Productions innovative
visual content and the ability to grow and expand business portfolio
through an exclusive network that will take both companies digital media
to the next level.” Sounds like a great deal. There is now a place where you can find the best new music videos, as well as entertainment news, straight from the source. The addition of the national director to help with the development and exposure should prove to take VIDEO CITY TV to the next level. Presently, Video City TV is syndicated in 10 prominent networks and broadcasts to over 4 million people. It is still one of the few places to still see video countdowns, from various genres and music news. Check them out online, look for their TV show coming soon, and if you love music videos and interviews, take a look at Fabiola. She’s our favorite correspondent at Video City TV and has her own blog JustTheFab.com, she has interviewed Tyra Banks, Mona Soctt Young, Laila Ali, Spike Lee, and many more, here’s the live link for her favorite ones, http://www.videocitytv.com/vcblog/fabiola-interviews-tyra-banks/.