Ever since they lost their NBA license back in 2009, Upper Deck has maintained a presence in the basketball card world through the release of a handful of premium releases using the NCAA license and their exclusive autograph deals with Michael Jordan and LeBron James. While SP Authentic has served the more budget-minded collector who itches for a Jordan or LeBron fix that they just can't get with Panini, it has been their Exquisite and All-Time Greats releases that have garnered headlines for their eye-catching design, intriguing checklists and exorbitant price tags.
Serving the autograph collector who doesn't care to mess around with rookies and college heroes who never shined in the NBA, All-Time Greats gets straight to the point with the one box, one autograph (unless it's a multi-auto card) format. Featuring only hall of fame basketball players that were NBA superstars along with a handful of names that will be in Springfield someday, All-Time Greats does away with a lot of fuss and clutter that can sometimes bog down a premium release just for the sake of upping the card count.
Hidden inside a carboard box, each All-Time Greats tin features a window that shows people what player - and most likely, autograph - will be in that box. Once the tin is popped open, collectors can expect to get three to four base cards of varying rarity of the same player found in the window and an autograph. There are also special themed boxes that include five autograph cards that form an "All-Time Team" or multi-auto cards that features everything from two players with a similar theme to a 16-player booklet. Last year, a lucky collector pulled a booklet featuring 16 Michael Jordan autographs.
Since 2013 All-Time Greats Basketball released, the price per box has dropped to below $200 apiece, which has given those collectors who are a little more frugal an opportunity they otherwise would not have had when the product was going for over $300 a box. Check out our break box video of All-Time Greats here which yielded a Ray Allen autograph.