The brand ále by Alessandra will be created by the model's company Silver Sunrise for U.S. retailer Cherokee, and will include an affordable and budgeted line of jeans, dresses and blouses.
The collection targeted for fashionistas between the age of 18 and 35 will reflect the model’s nonchalant style. Although now the line is limited to apparels, in future, she hopes to expand to jewelry, accessories, swimwear and fragrance.
"This is not a hobby for me. I've been a fashion model for 15 years and designing is just an extension of my career," the Victoria's Secret Angel told WWD. "I still plan on modelling lingerie, but at the same time this is a business transition that I plan to have around for a long time."
Later on her Facebook page, Alessandra Ambrosio shared a sneak peak of her new brand, which shows the glam model at work in the Cherokee’s showroom.
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