On Feb. 1, news that Victoria's Secret has showed interest in coming up with a new kind of bra for women who have had mastectomies was reported by Huffington Post.
According to this source, the fresh concept was inspired by a petition from Change.org that urged the high profile lingerie firm to create an undergarment fit for any "survivor" of this radical surgery.
Last month, the petition garnered plenty of interest as evidenced by the more than 118,000 signatures of support. And support was given in the form of a new bra style to hopefully be designed by Victoria's Secret.
Meanwhile, the inspiration behind this brilliant idea came from Allana Maiden and Debbie Barrett, a mother and daughter team who publicly talked about what women face when searching for the right bra after undergoing mastectomy surgery.
In a joint statement, these two women said that "...shopping for bras is such a discouraging, time consuming, and frustrating ordeal" when faced with this kind of situation. The pair consider it unfair that not only can it be tough to find a bra that fits right, but that when that happens, the bra is usually not one of the "pretty" ones.
So, Maiden and Barrett asked Victoria's Secret to come up with mastectomy bras that fit the bill and now their request is happily being seriously considered. How about that for starting a pop culture fashion trend that addresses a very serious need?