Big news afloat, Los Angeles, California-based Crystal Cruises today announced, via emailed press release, that long-time president Gregg Michel has stepped down as president, effective October 15, 2013 and will be replaced by industry veteran Edie Bornstein, formerly vice president of marketing and sales at Azamara Club Cruises.
Bornstein’s nautical belt is notched with 30-years’ experience in the business and is credited with launching the upscale division of Royal Caribbean Cruises Ltd.’s Azamara Club Cruises. She was also a vice president of business development and strategic partnerships for Carnival Cruises and served as a senior office at both Cunard and Seabourn.
Michel began his career with Crystal Cruises in 1988 as senior vice president, finance and administration and was promoted to president and chief operating officer in 2001. He is also a past chairman of CLIA (the Cruise Lines International Association), who helped develop safety and security policies for the industry during his role as part of CLIA’s Executive Committee.
“NYK (Nippon Yusen Kaisha), Crystal Cruises’ parent company, and the Crystal family greatly appreciate the efforts and accomplishments of Gregg Michel during his presidency, his service on our Board of Directors, and his contributions as a founding member of the management team,” said Nobuyoshi Kuzuya, chairman and chief executive officer of Crystal Cruises. “During his tenure, Crystal Cruises has maintained an enviable reputation in the luxury market, offering an unparalleled cruise experience. Besides his contributions to our own company, he has been a great champion of environmental efforts that have supported the cruise industry.”
“Edie Bornstein is joining Crystal at a very positive time when we are growing our revenue, increasing the global agencies with whom we are working, and introducing so many new guests to Crystal Cruises. As we look to the future, we are very pleased that Edie is bringing her vast branding experience, technology expertise and passion to Crystal Cruises.”
A leader in luxury cruises with two ships, Crystal Symphony and Crystal Serenity, Crystal offers global itineraries with all-inclusive fares, seamless service and critically-acclaimed cuisine. For more information on Crystal Cruises, visit www.crystalcruises.com.