Luxury smartphone manufacture Vertu has come out with their first android smartphone called the TI. The TI isn't a smartphone for the masses and you won't be seeing it in the display case at your corner electronics store or at even at the local branch of your cellular provider. Vertu's smartphones are directed more to an exclusive crowd that want something to make them stand out in a crowd and can afford top quality.
Talking about the strategy, CEO Oosting says, “We don’t make massive numbers of phones and the price point is reflective of that”.
Vertu, formerly owned by Nokia, is a high end smartphone manufacturer located in Crook Ham, Hampshire in England. They use only the top quality materials, such as, sapphire glass for the screen and titanium cases in their handcrafted mobile devices. As with anything else that is handcrafted with top-of-the-line materials the IT smartphone will come at a high price. The 7,900 Euros (£6,994 or $10,623.92) price tag for the IT isn't in everyone's budget.
Designer Mr. Hutch Hutchison said that the company never had an intension of being a tech pioneer. Hutchison said, “Vertu will never be at the bleeding edge of technology. It has to be about relevant technology and craftsmanship – it’s not a disposable product.”
If you are one of the people that can afford the IT smartphone you will also get Vertu's concierge service that at the touch of a button will put you into direct contact with their worldwide team of professionals that will give you advice, help you with reservations at restaurants and events.
The IT is one of the heavyweights of the smartphone world coming in at 180g (6oz. ) compared to some of the top selling smartphones that weigh right around 4.5 ounces. Since you are getting a titanium body you have to expect that it will weigh more then aluminum.
Some of the other features of the handcrafted IT smartphone include:
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A 3.7” sapphire display with WVGA high resolution
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An 8 MP rear facing camera and a 1.3 MP front facing camera
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64 GB of internal memory giving you plenty of storage for videos and apps
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Up to 72 hours of talk time or 200 hours of standby
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Android 4.0 (ice cream sandwich)
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