In an unprecedented move from a major film studio, Warner Bros. Pictures is releasing the "Veronica Mars" movie in U.S./Canadian theaters and on video on demand (VOD) on the same day: March 14, 2014. According to a Variety report published on Feb. 21, 2014, this will be the first time that a major movie studio is releasing a movie on VOD and in cinemas on the same day.
For several years now, independent film companies have been releasing a select number of movies on VOD and in theaters on the same day. And many independent films have their premieres on VOD before being released in cinemas.
In 2011, Universal Pictures had planned to release the comedy film "Tower Heist" (starring Ben Stiller and Eddie Murphy) on VOD and in theaters on the same day (with the VOD rental having a suggested price of $60 per rental), but the plans were scrapped after movie-theater owners loudly protested the plans and threatened to boycott Universal.
"Veronica Mars" (which is a continuation of the "Veronica Mars" TV series that was on the air from 2004 to 2007) has had an unusual behind-the-scenes story from the beginning. The movie was independently funded through the Kickstarter public fundraiser website. According to Variety, the "Veronica Mars" movie received $5.7 million from Kickstarter donations. As of this writing, "Veronica Mars" holds the record for the largest amount of money that a movie has gotten from Kickstarter donations.
Warner Bros. Pictures, which acquired distribution rights to the "Veronica Mars" movie, says it has no plans to have its other movies in 2014 to be released on VOD and in theaters on the same day.
In the "Veronica Mars" TV series, Veronica Mars (played by Kristen Bell) was a student and amateur detective who solved crimes. In the TV series, she is an attorney who revisits her past after her high-school ex-boyfriend Logan Echolls (played by Jason Dohring) is a suspect in a murder case, and he asks for her help in proving his innocence.
Most of the original cast members of the "Veronica Mars" TV series is in the movie, including Bell, Dohring, Enrico Colantoni, Percy Daggs III, Chris Lowell, Francis Capra and Krysten Ritter.
"Veronica Mars" creator Rob Thomas directed and co-wrote the "Veronica Mars" movie. He is also one of the film's producers.
The public got a sneak peek of footage from the "Veronica Mars" movie at 2013 Comic-Con International in San Diego. Thomas and several stars of the movie were also at the event for a panel discussion, interviews and autograph meet-and-greets.