Recently, a new cell phone commercial has aired sponsored by Verizon Wireless. It’s a pretty interesting commercial because the beginning of the commercial plays almost like a movie with none other than Edward Norton crawling out of a drawer in the morgue only to look around frantically for his cell phone. Once he has retrieved it, the viewer sees that he has about 3% battery life. An orderly walks in obviously disconcerted by the ‘dead man’ walking around with a cell phone. And what was Norton’s response? ‘It’s been an interesting 48 hours.’
Throughout this commercial the audience experiences a variety of different events which brought Norton to being in the morgue. He started by finding a wallet and using his phone to navigate to the owner’s address and return it to him. Other events such as being chased, preventing a deadly plane crash, being kidnapped, being hospitalized, finding a secret deposit box, participating in a rousting Connect Four tournament with the Russian mafia, and being left for dead in a body bag. All of these events culminate to his current situation in the morgue.
All of which happened to Norton was supposed to exhibit Verizon’s newly advertising the Droid again which is something they seemed to have let speak for itself. Some of the biggest points to this commercial were two points most important to most Smartphone users: versatility and battery life. One of the biggest reasons that Smartphones have almost alleviated the need for a hardwired phone, a navigation system, or even some computers is due to its versatility. This advertisement showcases all these elements…even showing Norton making a 911 call hands free! In addition, the statement that Droid has the longest battery life at 48 hours is a pretty big deal when you consider all the available products on the market that helps your average Smartphone user keep a charge.