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Vera Wang launches her Spring 2015 Collection via film

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Bridal market has once again arrived and there are lots of new looks, new designers and new ways to "view" bridal. Vera Wang debuted her Spring 2015 Bridal Collection via a short film. The film, created by Vera Wang and director Gordon von Steiner launches on the designer’s website at 12pm, allowing media, retailers and brides a new vantage point of the collection through sound and movement.

“The opportunity to create a visual and expressive experience of the clothes, as interpreted by my fashion vision, is a whole new way for me to communicate with not only brides, but women everywhere. In this instance, bridal becomes the artistic vehicle to advance my love of fashion in general. I hope you will enjoy this new experience,” says Vera Wang.

Wang’s collection notes for this season read: “Lightness of Being: Delicate and Disciplined. Sensual and Seductive.”

While Ms. Wang isn't the first designer to launch her collection via film, she is one of the first to do it in bridal that I can think of.

To view the Vera Wang Bride Spring 2015 film please visit verawang.com

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