In the coming weeks, Velveeta may be harder to find at your local grocer, said a report from Advertising Age on Tuesday, just as the “dip season” starts to ramp up to full throttle.
“Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks,” Kraft spokeswoman Jody Moore said in an email. “Our retail customers are aware of the situation and we expect it to be a short-term issue.”
Kraft was a little mum about the reason for the potential shortage, only saying that some shipments have been delayed until February due to a “plant issue” at the Brooklyn-based manufacturer.
It’s unclear if the “dip dilemma” will in fact come to fruition, but the scare is enough to get social media users in a panic.
“I don't care how sophisticated your palette is: if you don't have Velveeta queso dip at your Super Bowl party, your entire life is wrong,” wrote one person on Twitter.
“Has anybody else ever tried to eat a Frito Scoop without anything in it? Just way too much Frito. I don't think you realize how thick they are until there's no dip in there to balance it out. For the love of God, these Scoops need their Velveeta,” writes a Facebook user.
My personal favorite:
“Couldn’t they see this coming after Colorado legalized marijuana? You smoke up, you get the munchies…”
News media outlets are having fun with the headlines. “Velveeta shortage threatens our national Cheez supply,” harkens Gawker.
“Attention, readers: this is not a test. This is not a drill. Please, without panicking, stop what you are doing and make your way to the nearest supermarket. Now. America may—and we stress may—be running out of Velveeta,” the site says.
It’s unclear whether the shortage affects the Velveeta sold as the “cheese product” brick or as ingredients in other recipes, like their Kraft mac and cheese.
Either way, cheese lovers are on high alert.