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Vehicle Wraps: A Growing Trend in Business Marketing

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You’ve probably noticed driving down the road these days that more and more vehicles are covered with company logos and all sorts of graphic designs. That’s because many companies are discovering that shifting some of their advertising dollars over to custom vehicle wraps can actually boost local business traffic by as much as 20% or more.

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“A custom designed vehicle wrap is like a rolling business card”, according to Greg McNeil, owner of Tiger Wrapz located in Lewisville, Texas. McNeil explains that a vehicle wrap boosts a company’s brand and image out into the community wherever it goes: driving down the road, parked at stores, banks, malls, restaurants, 24/7.

There are several key factors to look for when selecting a vehicle wrap company according to McNeil. He recommends selecting a company that has a proven successful track record, offers an in-house graphic design team, uses high quality state-of-the-art materials, is certified, insured, and offers a warranty.

McNeil pointed out that those keys along with his crew’s 40 years of combined experience in the vehicle wrap industry has contributed greatly to his company’s success so far. He added that having an indoor climate controlled facility large enough to accommodate buses, semis, and RV’s has also helped tremendously.

As to the question of whether vehicle wraps are good for the environment or not, McNeil responded, “vehicle wrapping is much greener than painting your vehicle”. He explains that auto painting releases volatile organic compounds (VOC’s) into the environment whereas vehicle wrapping does not. He also pointed out that there is also no sanding involved and that his company uses eco solvent inks, which are environment friendly.

To learn more about custom vehicle wraps, other graphic services available, and to view their extensive photo gallery, visit the Tiger Wrapz website at tigerwrapz.com

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