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VeeV acai spirit: An undiscovered treasure

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VeeV, a delicious acai liqueur, is a first-rate addition to many established cocktails as well as new creations. VeeV enhances fruit juices and club soda based cocktails for a punch of flavor and depth.

Açaí was almost completely unknown outside of Brazil until a decade ago. Ryan and Jeremy Black, brothers from Southern California, along with their friend Edmund Nichols began exporting the acai fruit to the United States which started a boom in the fruit industry.

Embraced as a “superfruit”—a potent mix of cholesterol-reducing fats and anti-aging antioxidants, açaí became one of the fastest-growing foods in history.

The genesis of VeeV began with two brothers, Courtney and Carter Reum, investment bankers at Goldman Sachs. They discovered smoothies made with the Açaí berry, known locally as “purple gold” while in Brazil on a surfing trip, launched VeeV in 2007.

Never losing sight that VeeV would not exist without the inspiration of the açaí berry; the brothers committed to giving back. VeeV donates 1% of all sales to rainforest preservation. Good show gentlemen.

My wife and I first tried a shot of VeeV wanting to experience the full and unaccompanied flavor of the spirit, and wow what a strike of tang. I was a fan immediately, and knew I needed to give some recipes a try with this new liqueur, and addition to my bar.

Super-fruit Margarita

1 oz Veev
1 oz blanco tequila
1 ½ oz fresh lime juice
½ oz POM Juice
Lime wheel for garnish

Fill mixing tin half-way with ice, add ingredients and shake for 30 seconds. Strain into tall glass and garnish with lime wheel

Acai Cosmopolitan

½ oz VeeV® Açaí Spirit
½ oz Grand Marnier or orange liqueur
2 oz cranberry juice
Squeeze of fresh lime

Fresh strawberry or lemon twist, for garnish
Shake all ingredients well with ice and strain into a chilled martini glass. Garnish with a fresh strawberry or lemon twist.

Brazilian Sunrise

Ingredients:

1 oz VeeV
1/4 oz Amaretto
1/4 oz Spiced rum
1/4 oz Wildberry schnapps
1/4 oz Razzmatazz
1/2 part Orange juice
1/2 part Pineapple juice

Fill mixing tin half-way with ice, add ingredients and shake for 30 seconds. Strain into tall glass and garnish with lime wheel

Acai the Redeemer

Ingredients:

2 oz VeeV
2 oz Rum
2 oz Tonic water

1 splash Orange juice
Mixing instructions:

Pour Tonic Water and Rum equally over ice, and add a splash of orange juice and a lime.

VeeV is available at retail outlets in a 750 ML bottle for around $30. A bottle of VeeV will make a great Christmas gift for that person who may be hard to buy for.

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