There are now more ways than ever for businesses, companies and individuals to advertise their products and sales. Since advertising is so essential, you’ll want to make sure that you know how to advertise and where to advertise, otherwise you risk missing out on vital outlets and finding an entirely new audience.
The Internet is without a doubt one of the best advertising tools there is. If you haven’t yet explored creating Internet advertising banners, social media or SEO content, then it’s time for you to start doing your research. One of the best things about advertising on the Internet is that you don’t have to spend a lot of money if any at all in order to reach your audience. Be sure that you also research the algorithms search engines use for target advertisements.
Believe it or not, but companies and businesses still advertise in print media. Rather than putting ads in newspapers and penny savers all over the nation, you’ll want to instead focus your advertising efforts on your local community. Even though advertising through print media isn’t as popular as it used to be, you can still find success by including incentives with the ad, such as special deals or coupons. If you do decide to include print media with your advertising campaign, make sure that you post the ad in a section that is most relevant to whatever product or service that you’re offering.
Radio advertisements will also do the trick, but only if they are clever and bring something new to the airways. Since there isn’t a number for listeners to see, it’s a good idea to use a memorable jingle for the phone number. Pay attention to the type of radio station you’ll be advertising through in order to reach as wide of an audience as possible. A majority of grown men and women won’t be listening to the top 40 club hits or alternative music, and there aren’t many teenagers who crank up the radio whenever they hear a new big band jazz song. Another advantage of advertising on the radio is that it’s usually cheaper than advertising on TV. Now you can use that extra money to find professional singers and radio actors for your ad.
If you’re going to do a local TV ad, you’ll want to do it right. An effective TV ad takes time, money and the right production team. If you’re advertising a product or service that’s complicated or more visual, then a TV ad is a great way to go. Having both TV ads and radio ads is a good way to reach as wide of an audience as possible. You’ll not only want to make sure that you’ve got the funds to put together an effective TV ad, you’ll also want to make sure that your TV ad isn’t overtly cheesy or one that will want to make viewers immediately change the channel.
Life coaches, doctors, financial advisers and anyone else who is advertising a product that is closely related to their professional expertise should try to find opportunities to speak in public or on a public forum. You might have to offer your experienced services to local related organizations for free with a lecture or workshop, but it will be worth it. Don’t forget to bring some promotional material with you, such as business cards, brochures and contact information for any social media platforms that you might be on.
If you don’t have very much room on your business cards for all of the information that you’d like to put on them, add a QR code. A QR code is made up of black and white squares that can be scanned with a smartphone and lead users to a website where they can learn more information.
Make sure that you’ve explored all of your options for advertising before you launch your next campaign.
Source: Chron. “8 Different Ways to Advertise Products and Services,” Catherine Lovering