Last week -- Vans, the original action sports brand, and leading streetwear purveyor and skateshop DQM celebrated the opening of The Vans DQM General Boston on Newbury Street with a special live music performance by Ray Barbee.
Vans’ own Michael Hurst, Director of Environmental Design, joined Chris Keeffe, Founder and Owner of DQM to introduce this unique retail concept to the Boston community with special guest professional skateboarder and Vans Off-TheWall gallery artist, Jahmal Williams and local.
Attendees had the opportunity to see the newest cut & sew and accessories from DQM along with the latest from Vans across several lines including Classics, California, Surf, OTW, Skate, Vault and the apparel collections.
Guests were encouraged to explore the 1,200 square foot space with interior design features orchestrated by the Vans Environmental Design team. Vintage Vans’ machinery complimented the DQM skate and streetwear aesthetic with a curated assortment of product displayed on 100-year-old reclaimed wood shelving.
“Working with Chris and Tashi from DQM provided an amazing opportunity to create an unparalleled retail environment,” said Michael Hurst, Vans Director of Environmental Design. “We’ve been able to blend our brand identities seamlessly to create a setting that is truly unique to Vans and DQM.”
The Vans DQM General Boston is the second location after Manhattan which opened in 2011.
"I am extremely excited to celebrate the opening of The Vans DQM General concept in Boston,” said Chris Keeffe, founder and owner of DQM. “Through our partnership with Vans, we have successfully provided a top-tier boutique environment that is perfect for the community.”
The decision to bring the Vans DQM General to Boston was no coincidence. Boston is a city deeply rooted in east coast skateboarding culture and has major ties to Vans’ humble beginnings.”