For those of you who aren't yet aware, Valvoline recently teamed up with NASCAR Sprint Cup Series drivers Jimmie Johnson and Dale Earnhardt Jr. to secretly reinvent two classic Chevy trucks and will be keeping them under wraps – giving fans a chance to get in on the action. The Reinvention Project, which celebrates the advancements that have taken place since motor oil was introduced in 1866, is a first-of-its-kind consumer challenge inspired by the brand’s most recent “Valvoline 140” campaign.
Inside the virtual garage, fans can choose their truck parts piece by piece, including selections for body, paint, engine, motor oil, wheels, suspension and door art. The closer a fan’s truck submission is to the drivers’ final creations, the more chances they will receive toward winning the grand prize – their own classic Chevy truck. Additional prizes include signed firesuits, signed racecar hoods, and a set of American Eagle wheels and Goodyear tires.
This week, the competition turns to suspension parts. Each driver has chosen a much different package than the other, but since they each have their own different style, that shouldn't come as a surprise to anyone!
Check out the slideshow for pictures of their suspension pieces, and look out for clues and updates to be released via Valvoline’s social media channels, with the hashtags #TeamJimmie or #TeamDaleJr, to help participants revisit and fine-tune their online truck builds along the way. Keep an eye on this column as well, because you never know when another important clue might come your way from your favorite examiner.com contributor!
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