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Valvoline releases Reinvention Project clues with Dale Jr. and Jimmie Johnson

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Recently, Valvoline teamed up with NASCAR Sprint Cup Series drivers Jimmie Johnson and Dale Earnhardt Jr. to secretly reinvent two classic Chevy trucks and will be keeping them under wraps – giving fans a chance to get in on the action. The Reinvention Project, which celebrates the advancements that have taken place since motor oil was introduced in 1866, is a first-of-its-kind consumer challenge inspired by the brand’s most recent “Valvoline 140” campaign.

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Inside the virtual garage, fans can choose their truck parts piece by piece, including selections for body, paint, engine, motor oil, wheels, suspension and door art. The closer a fan’s truck submission is to the drivers’ final creations, the more chances they will receive toward winning the grand prize – their own classic Chevy truck. Additional prizes include signed firesuits, signed racecar hoods, and a set of American Eagle wheels and Goodyear tires.

On March 3, the company will release two more clues as part of the wheels phase of the contest. Fortunately for you, a little birdie sent the West Palm Beach Motorsports Examiner an advance copy of the clues, so that you can have an advantage going into Monday.

JIMMIE: The tires on Jimmie’s truck have an asymmetric tread for better control on almost any terrain.

“The opportunity to work with Valvoline on the Reinvention Project is one I couldn’t pass up,” said Johnson, driver of the No. 48 Chevrolet SS. “Having the flexibility to rebuild and reinvent nearly every part of my shop truck from the ground up is such a cool experience.”

DALE JR: Dale’s tires are ready for anything, made for a quiet ride with exceptional performance in wet, dry, or snowy conditions.

“Working alongside Valvoline and Hendrick Motorsports, the automotive know-how is incredible,” said Earnhardt Jr., driver of the No. 88 Chevrolet SS. “The finished product is going to be second-to-none.”

Additional clues and updates will be released via Valvoline’s social media channels, with the hashtags #TeamJimmie or #TeamDaleJr, to help participants revisit and fine-tune their online truck builds along the way. Keep an eye on this column as well, because you never know when another important clue might come your way from your favorite contributor!

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