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Valvoline announces partnership with JR Motorsports in NASCAR Nationwide Series

On Friday, Feb. 21, ValvolineTM announced that it entered into a multi-year sponsorship agreement with JR Motorsports. The sponsorship will kick off at the 2014 NASCAR Nationwide Series season-opening race at Daytona International Speedway, the Drive4COPD 300.

Valvoline today announced that it has entered into a multi-year sponsorship agreement with JR Motorsports as technology partner for the NASCAR Nationwide Series and will be featured as an associate sponsor of the team’s Chevrolet Camaro race cars.
Photo by Jared C. Tilton/Getty Images

“The Valvoline team is thrilled to serve as the technology partner to JR Motorsports,” said Heidi Matheys, senior vice president of Valvoline’s Do-It-Yourself channel. “This is a great opportunity to feature our innovative American brand of motor oil and extend our racing heritage and relationship with the Hendrick Motorsports family.”

As the Official Lubricants Supplier of JR Motorsports beginning in 2014, the Valvoline brand will be featured as an associate sponsor of the team’s Chevrolet Camaro race cars. The company will utilize Nationwide Series drivers Dale Earnhardt Jr., Regan Smith and Chase Elliott to promote Valvoline premium motor oil products, and JR Motorsports will use a specially designed Valvoline racing formulation in its Chevrolet racing engines.

“We welcome this Valvoline partnership with open arms because it is an innovative American brand that has a great racing heritage and a winning motor oil race history,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “The Valvoline brand fits well within the fabric of our company. We have a great respect for its history in our sport and its impact in the automotive industry.”

Over the next few days, this column will strive to provide full coverage of the events leading up to the Great American Race on Sunday, including a possible interview with the head of the CJ Mears Gang himself, Casey Mears, as well as other members of the NASCAR garage.

The 2014 NASCAR Nationwide Series season kicks off with a 300-mile race at Daytona International Speedway, and ESPN2 will televise NASCAR Nationwide Series qualifying on Friday, Feb. 21, at 1 p.m. Then, on Saturday, Feb. 22, and ESPN will have a live telecast of the Drive4COPD 300 with lap-by-lap announcer Allen Bestwick, and analysts Dale Jarrett and Andy Petree. The pit road reporters for the race are Dave Burns, Jamie Little, Dr. Jerry Punch, and Vince Welch.

NASCAR Countdown airs at noon ET, with host Nicole Briscoe and analysts Rusty Wallace and Brad Daugherty, while the green flag will fly at 1:34 p.m. For Spanish speaking race fans, the telecast will air on ESPN Deportes at 4 a.m. on Sunday, Feb. 23.

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