Websites are extensions these days for both broadcast networks and for local affiliates. The primarybroadcast product by local affiliates these days is their news programming. So, you should be able to tell about what is going on with this brand of the news product be looking at the station’s website.
The Fargo-Grand-Forks-Moorhead market has an interesting case. A long time ago, stations KVLY and KXJB were given exceptions by the Federal Communications Commission that allowed for the area’s NBC and CBS affiliate to be owned by the same station. Up to a few years ago, they provided two separate news teams and news broadcasts. That was changed by the owner, Hoak Broadcasting, to one broadcast that is aired on both stations.
So that is why on the main page there is no direct reference to a channel, since the news broadcast and both stations are owned by the same ownership. There is the name of Valley News Live.
News Stations are getting very much into social media and making the news programming no longer exclusively the province of television. There are links on the front page to Twitter, Facebook, and Youtube. There is also a place for people to participate in the news product by uploading their own news and video of news for people to see on the page. This company is also heavily promoting an app called Syncback that allows people to get feeds of news shows and other news content from Valley News Live.
There are links to both text and video news stories, as the news, for any medium these days is all about multimedia.
There are also news feeds on the front page for local news, local sports, and both Minnesota and North Dakota news stories, as Fargo is right on the Minnesota border.
Valley News is kind of unique in that it does offer some originally produced programming outside of the newscasts. It has an early morning Ag Show, as agriculture is very important to the area. It also hosts a political and current events talk show hosted by Chris Berg, which airs Monday Through Friday at 6:30 PM. Central. Besides CBS and ABC, this outlet is also the local outlet for MeTV, a classic TV network that is aired over digital sub channel 11.2. These are promoted on the second page. Because this page is an outlet for digital sub channel, a local TV news broadcast and two broadcast TV network, the site is very busy and along with the local content, has lot to promote.
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