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Valentine's Day: How do people buy flowers?

Do people buy flowers early? Or do they wait until February 14 to see the florist?

Most people wait until Valentine's Day to purchase flowers for their loved ones, according to new research by Capital One Labs.

Premium Prices

However, by going to the florists on Valentine's, most people tend to pay premium prices for flowers. Additionally, most have to fall in line due to the last-minute buying frenzy for those precious roses.

Click on the infographic for more information on consumer behavior when it comes to flowers purchases on February 14.

Preference for Store Purchases

Nearly two out of three Americans also prefer to buy flowers at traditional stores, while the rest order on the phone or Internet. Here are the top last-minute buyers ordered by city:

  • Buffalo, NY
  • Los Angeles, CA
  • San Antonio, TX
  • New York, NY
  • Saint Paul, MN
  • Austin, TX
  • San Francisco, CA
  • Miami, FL
  • Chicago, IL
  • San Diego, CA

Capital One Labs released the following statement: "By looking at cultural and economic trends across America, we’re able to identify insights that help us build even better products and services."

A company spokesperson added, "Turns out, these insights reveal some fun and fascinating stuff about human behavior. We thought we’d share what we learned with the world."

With Valentine’s Day right around the corner, Capital One Labs asked: “How do Americans approach buying flowers for their loved ones?” Responding to more users accessing their online bank accounts through smartphones and tablets, Capital One Financial Corp. (NYSE: COF) recently unveiled its SureSwipe application which lets individuals check their accounts while on the go. The app lets users conduct bill-pay and sign on to their accounts in an easier manner.

How exactly does it work?

“A user is offered the feature via a mobile app slide up,” says Chris O’Neill, a spokesman for Capital One. “If they choose to use SureSwipe, they will trace a unique pattern (dynamic messaging guides the strength of the pattern).”

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