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Valentine's Day: Do people procrastinate when buying flowers?

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According to research by Capital One Labs, most people wait until Valentine's Day to purchase flowers for their loved ones, as opposed to planning early and going to the florists early to avoid the last-minute rush.

Click on the infographic for more information on consumer behavior when it comes to flowers purchases on February 14.

Nearly two out of three Americans also prefer to buy flowers at traditional stores, while the rest order on the phone or Internet. Here are the top last-minute buyers ordered by city:

  1. Buffalo, NY
  2. Los Angeles, CA
  3. San Antonio, TX
  4. New York, NY
  5. Saint Paul, MN
  6. Austin, TX
  7. San Francisco, CA
  8. Miami, FL
  9. Chicago, IL
  10. San Diego, CA

Capital One Labs released the following statement: "By looking at cultural and economic trends across America, we’re able to identify insights that help us build even better products and services."

A company spokesperson added, "Turns out, these insights reveal some fun and fascinating stuff about human behavior. We thought we’d share what we learned with the world."

For re-prints permission, contact Marv Dumon at


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