A USPS clothing line will be available next year that targets primarily male consumers who want "smart apparel," otherwise known as "wearable electronics." The announcement was made Tuesday, Inquisitr reports Feb. 19.
Heavily lacking in revenue, the US Postal Service and fashion company, Wahconah Group, Inc., have collaborated to come up with the "Rain, Heat, and Snow" clothing line.
Steven Mills, US Postal Service Corporate Licensing Manager, said this in a statement:
“This agreement will put the Postal Service on the cutting edge of functional fashion. The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”
Wahconah Group said working with USPS is about "creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers.”
The USPS clothing line will reportedly get a small profit from the sales without incurring any costs. They get revenue from postage, sale of shipping merchandise, and service.