In today's globally connected world, marketing has taken on a new shape and tone. With social media having become a prevalent means of communication to an increasingly technologically savvy population, it is there that a consumer base can be reached. Marketers have a unique advantage to their predecessors in that they are able to reach a wider span of people than ever before thanks to the omnipresence of telecommunications and the broad reach of social media. Niche markets can be found in surprising corners of the web that the average marketing executive may not consider.
Using Twitter As A Marketing Tool
With well over 200 million accounts in existence, the 140 character micro-blogging platform known as Twitter has become a worldwide phenomenon. Everyone from the President of the United States to the Pope to the little old lady down the block is firing off Tweets, communicating with friends or fans and learning about new ways of life. From a marketing standpoint, Twitter is a great place to start when trying to increase the sales of HDMI cables and HDMI extender cables. Many tech-savvy Twitter addicts search the site for companies that are running special deals on products. With the power of re-tweeting and hash tags at one's disposal, building a Twitter fan base and having a sale offer go viral is as simple as clicking on the little blue bird.
Getting Your Face In The Book
The global phenomenon that is Facebook is so widely used that many people consider it their primary means of communication with friends, family and even strangers near and far. Facebook pages exist for individuals, businesses, celebrities and even abstract concepts such as religious beliefs. With that said, it's apparent that Facebook is a great place to do some easy marketing. Constructing a business page which talks about deals on HDMI cables and HDMI extender cables can reach the many thousands of people who are searching for companies which sell tech accessories via Facebook. A great deal can gain likes and shares, and the viral nature of the social media site means that as your content is shared, your products will continue to market themselves. Joining the right groups and making networking connections via the site only serves to sweeten the pot.
Your Business Model, Squared
For a twist on traditional social media, a retailer that has a brick and mortar business presence can use the popular tracking application Foursquare. On Foursquare, retailers can share great deals and discounts with customers who use the global positioning feature of their smartphone or tablet to indicate their presence at the retail location, or "check in". When a visitor checks in at a retail establishment, the information is often shared with other social media sites such as Twitter and Facebook. When a great deal on HDMI products is offered due to a check in, buyers are likely to tell their friends via social media and leave positive feedback for other visitors via the application.
Foursquare offers the added benefit of using global positioning to a retailer's advantage. When a customer is in the neighborhood and is looking for an electronics store, a retailer who has a Foursquare presence will be presented in a list of potential options. When this happens, feedback that the retailer receives is also made available, leading more customers to those great deals.