Skip to main content
  1. Tech
  2. Gadgets & Tech
  3. Social Media

Using Hashtags in Social Media for Business

See also

While social media is a great tool to expand your reach in business, it’s sometimes limited to the people already in your personal circle. If you want to grow outside of that circle, make sure that you use hashtags.

Hashtags will appear in tweets to mark keywords or topics. So, when something is trending and the # symbol has been used in a tweet, you can see all of the tweets containing that keyword when you click on it. A great way to view #OrganicConversation using #hashtag is to visit Tagboard to see the conversations taking place around that hastag.

For example, you could ask followers to share an older picture of themselves during #throwbackthursday. It may not be business related, but it’s having some fun.

However, you should try to stick to relevant hashtags for your industry. If there was a crisis, you wouldn’t want to shamelessly plug your brand during that time- just ask Kenneth Cole about that. Instead, come up with hashtags that can help people find your business. Hashtags are also an effective way to assist with customer service and support.

Next: Driving Traffic to Your Website/Blog

Advertisement

Don't Miss

  • Unity
    'Assassin's Creed Unity' preview: Ubisoft comes home to its urban origins
    Games Preview
  • Smart vending machine
    This smart vending machine will recommend drinks for you based on your gender and age
    Video
    Tech Buzz
  • Destiny
    The 'Destiny' beta: 7 things we absolutely love about Bungie's new franchise
    Games Feature
  • Wi-Fi
    Find out how to stretch your Wi-Fi signal where it has never gone before
    Tech Tips
  • Unity Exclusive
    'Assassin's Creed Unity' exclusive: Tell the world, 'I'm coming home'
    Games Interview
  • Gamer ghost
    Gamer finds and plays with ghost of deceased father on a classic game
    Video
    Headlines