As it becomes more dynamic among businesses, Facebook continues to change and update benefits to accommodate users needs. If you are running a large business, it is essential to have a Facebook page to communicate and position your business for thought leadership within your industry. Creating, updating, maintaining and responding within your New Facebook Business Page is an easy way to increase online communications, visibility, viability and expertise in your field.
Facebook has previously given members the option to update personal profiles to the new timeline. There is now a business version of this timeline for new and existing company pages. Be among the first to drive the new Facebook capabilities for your business.
· Upon signing into Facebook you can choose a display picture for your page. This should be the company logo, but can be any picture that represents your company.
· Organize your Facebook page by determining what pictures you want to have at the top, and any applications you want to use. You can then choose to have a banner of your company's logo, which will go at the top of the page.
· The next step is choosing what will show up in your timeline. The newest feature of Facebook business pages is that you can now get direct messages from fans of your page.
· Respond and React. Facebook is an interactive tool. When someone makes a comment or asks a question, a quick response will set you apart from the competition.
· You are now ready to use your Facebook page to attract business.
Keep in mind too, that blogging has become a huge part of the business world because of its ability to create new, relevant and useful content. Your business blog can and should be linked to your Facebook page.
For Small/Mid-Size Businesses
If you are running a small business, Facebook should be part of your social media-marketing plan to enable Internet lead generation. Once you have set up your page, it is important to get Facebook followers. To get Facebook page likes, advertise your business's page on the company website, the business cards of your employees and anywhere else it is appropriate. Engaging with your customers or clients using your Facebook page is an excellent way to drum up new business.
To make a Facebook business page, you choose the title of the page, as well as any pictures, graphics and text you want to use. Choose applications that will engage users and make them want to come back to your page. It is always a good idea to include a banner at the top of your page that represents your business. You now have a Facebook page to communicate with those interested in your business.