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Using Facebook events to promote your event

Ask anyone who’s ever planned an event – whether live or virtual – and they’ll tell you that the scariest thing about the experience is the thought of empty seats.

It’s a nightmare scenario that sadly becomes reality in far too many events, and it doesn’t matter if your event is…

  • Well planned and professionally developed
  • Much-needed by your audience
  • Easy to attend

It can still fall victim to that curious sequence of events that leads good events down the path to oblivion.

But with the help of Facebook, arguably today’s most popular social network, you can get more people interested in your event than ever before, and it’s easier than you might imagine.

Just what types of events can you promote with Facebook? Really, the only limit is your imagination, but when it comes to business, some events are better suited than others.

Some of today’s most popular event types include:

Private Retreats. Similar to a mastermind group, private retreats offer an opportunity for like-minded business owners to spend a few days “talking shop.” It’s a fantastic opportunity to get feedback on your business model, marketing plan, future products or any other aspect of business you struggle with.

Retreats are typically held in relaxing, luxurious surroundings, such as at the beach or other resort area. They are small and intimate, and generally quite costly to attend. The value of a retreat is in the relationships that are built and in the private one-on-one time available with the hosts.

Telesummits. Typically a large event, telesummits have become popular lead generating tools in recent years. Most telesummits feature multiple speakers and may span a week or more. One common format is to allow live attendance and a short replay period (just a few days, generally), then offering the entire package of recordings and transcripts along with bonus materials for a fee.

Telesummit guests are encouraged to present a special offer just for listeners, which often takes the form of a discount on a product or program. Unlike teleseminars, telesummits are most often pre-recorded.

Teleseminars. Similar to a telesummit, a teleseminar is generally a short event featuring one or possibly two speakers. They are most often live events in which listeners are encouraged to ask questions.

Seminars/Workshops. These can be live or virtual. Speakers encourage the attendees to take action on-site with information given, and time is typically set aside for working through the exercises. Q & A time is important for this type of event to succeed.

Mastermind Groups. No great business is created in a vacuum. In fact, many will tell you that success is dependent on seeking the counsel of other business owners. These mastermind groups meet either live or virtually to discuss new ideas, create plans of action, and arrange to promote one another.

Some mastermind groups are free, but most are paid (some highly so), and the best of them meet live at regular intervals. You can use Facebook events to solicit applications from prospective members, or to set up your own virtual mastermind.

Webinars. A webinar can be either a free or a paid event, depending on the depth of information offered. Many online business people are finding great success in hosting free webinars that act as a promo for a larger, paid event or product.

A word of caution if you plan to use this tactic, however: Be absolutely certain that your free event provides solid information that people can use, even if they don’t opt to attend your paid event. No one will tolerate an hour-long sales pitch with no substance, and you’ll lose credibility if your webinar comes across that way. A good rule of thumb is to keep your pitch to no more than 10 minutes at the end of your webinar.

Pro tip: If you’re worried about losing the attention of your attendees once you start the “pitch,” save one nugget of information for the very end. Drop hints about it throughout, then preface your pitch with a statement like, “I’m going to share [your golden nugget] with you in just a minute, but first I want to tell you about [your paid event].” That helps to keep listeners on the line during your offer.