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Using content marketing to grow your small business

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If Content is King, Writers are Gods

No matter your niche, it makes sense to stay abreast of the latest trends and to be urgent in communicating those trends to your customers. Of course, the way to communicate with your customers is through good content.

Marketing experts claim content is king. If that’s so, businesses need good content if they’re to keep up.
The average business owner probably takes time to scan newspapers and online articles to keep abreast of what’s going on in the economy and marketplace.

Most business owners, though, have little time to convert what they’ve learned into content for their customers. That is why writers are gods. Writers bail out business owners every day. Writers have the ability to create just the write content when as it’s needed.

Hire Freelancers for Your Writing Needs

It makes more sense for businesses to hire freelance writers than to fritter away their prime time trying to create good content themselves. Businesses that need fresh content for their business blogs, websites, or newsletters, should connect with a few good freelance writers who will do the job for them.

Good content writers spend their in-between time reading and researching. They stay abreast of what’s happening in a few of their favourite niches for the very purpose of turning their research into articles. To support their livelihood, freelance writers need it to sell their material quickly. That works well for businesses that need a constant supply of fresh content.

Choose a Method that Suits You

There are a variety of freelance writers available to choose from. Some are journalistic. Others write in specialized niches. There are those that write in a conversational style and those that write more formally. Some writers have extensive portfolios that cover a broad range of topics and are flexible. You might pay per word, or an hourly wage. You might sign a contract for a project fee. It’s often up to the freelancer to decide how he or she prefers to work.

Another way to find good content is to purchase pre-written pieces. In this case, writers have a catalogue of pieces ready to sell with prices listed. You might choose to purchase a previously published article under a use license. Or you might purchase one for full rights that can be used by you alone.

When buying an article under a full rights license, you will have the pleasure of adapting it to suit your needs; you can add in product names and web links, for instance. You can publish full rights pieces under your own name. You can even put several articles together to form an eBook to sell.

Pay Your Gods Well

If you are looking for a writer to create content you’ll be proud to attach your name to, be ready to pay them what they’re worth. Part of the reason they write is they’ve been given the gift of writing. They’re creators. They’re word artists. They have that special knack many others lack.

There’s something inside that compels writers to write. But their greatest resource isn’t their ability to pound out 500 words to sell to you. Their greatest asset is their intellectual property—something that is very intangible. That is what you must pay for, aside from the content itself.

Good content writers spend a lot of unpaid time reading, researching, editing, and fine-tuning their craft. In most cases, they use their own equipment and pay for the hydro to run it. Freelance writers depend on receiving payment for their work.

Good writing is hard work and time consuming; any writer will tell you that. That is why it doesn’t make sense for you to manage your business and write your own content too.

Freelancers are waiting for you to keep them employed. Most freelance writers can be contacted through online resources—either through third party sites or their own websites. Make use of their skills, and keep content king in your line of business.



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