Mercedes-Benz plans set to premiere its newly redesigned, CLA class, 4-door coupe. The “highly stylized four-door coupe,” CEO of Mercedes-Benz USA Steve Cannon said.
According to Nielsen, a company that measures television ratings, Mercedes-Benz will reach approximately 111.3 million viewers in the United States, during the 2013 Super Bowl.
The TV spot for the vehicle is set to air in the fourth quarter of the Super Bowl, held at the Mercedes-Benz Superdome in New Orleans.
Jan. 21, RTT News writes, "Usher will be featured in a commercial for Mercedes-Benz, which is to be aired during the Super Bowl." Usher, during his interview with JustJared, is said to be very excited about the collaboration with Mercedes-Benz.
"It looks sleek, cool, young," he said. "I'm really excited about this launch, I'm really excited to be associated. I hope that you guys enjoy it." Usher added: "I've got two words for you: Sustainable Style. I really do think this vehicle and commercial represent the reality of what that vision is."
The base price of the Mercedes-Benz is around $30,000. The vehicle is referred to as having a striking silhouette, sleek lines, non framed windows, and large shoulder line giving the car a terrific stance.
The median age of the consumer for the C-Class is around 50 years old. Mercedes-Benz hopes to attract people in their 30’s and 40’s with the new Mercedes-Benz CLA class.