Advantage Hospitality Pavilion! That’s where you’ll find the newest games and technology specifically designed to enhance the tennis experience. Between rounds, fans can test their reaction reflexes with Inclusion, a combination of table tennis and racquetball. The new-to-the-market game features curved Plexiglas side walls attached to a standard ping pong table. The result? A fast-moving, hand-eye challenge for any sports fan. Kudos to the US Open for being ahead of the curve on this one!
For those who marvel at the latest tech effects, IBM has developed a way to convert tennis data into music. Leveraging cloud and analytics technologies, “Sessions” interprets tennis match data and translates it into a musical form. Each match generates a unique soundtrack which fans can access from the iPads at the event.
Not to be outdone, American Express created their own tennis-enhancing experience with Rally Cam where fans can capture their best shots from every angle on a shareable video file. Multiple fan perks are available courtesy of AmEx including professional swing analyses. Utilizing cutting-edge technology, fans can get professional feedback based on their impact measurement, racquet speed and spin rate.
Interactive experiences continue at the LG Winner’s Circle where LG Electronics is serving up “Swing in 4K” – a station where fans can watch their tennis swings live on LG’s new 84-inch class Ultra HD TV. LG’s “Selfie Station” is seeing a lot of action with fans testing out the LG G3 smartphone’s Gesture Shutter feature.