US Airways is apologizing after an offensive picture was tweeted by their account in response to a customer complaint. The offensive image can be described as a toy airplane being placed in a very sensitive part of the female anatomy. To make matters worse, according to a USA Today report on Monday, the tweet and image remained on the US Airways account for about an hour before it was removed.
A customer of US Airways took to Twitter to complain of a bad experience with the airline on Monday. That tweet read, "You ruined my spring break, I want some free stuff." The pornographic picture was sent in response accompanied by a message that read, "We don't like to hear this Alex. Please provide feedback to our Customer Relations team here." That customer can very likely look forward to some free stuff.
The photo was obtained by US Airways when another Twitter user sent it to them. It is said that the airline accidentally included that picture when responding to the customer complaint. It was not the work of a rogue employee but a mistake that will be rectified.
US Airways has removed the entire conversation from their account and replaced it with an apology. It reads, "We apologize for an inappropriate image recently shared as a link in one of our responses. We've removed the tweet and are investigating." By investigating, they surely mean firing the employee to make such a costly mistake. The picture was so graphic that it cannot even be linked. The airline will be lucky to avoid lawsuits due to the nature of the image.
US Airways has released this statement in regard to the Twitter fiasco:
Unfortunately the image was inadvertently included in a response to a customer. We immediately realized the error and removed our tweet. We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future.
Although there have been a few Twitter mistakes by other companies and professionals recently. This has got to be the biggest mistake posted to a commercial Twitter account. In recent history, Chrysler had a mess to clean up when someone posted a rant about Detroit drivers from their account. Also don't forget the public relations executive who posted the joke about hoping she didn't get AIDS while on her trip to Africa.
What do you think of the US Airways Twitter mistake? Should the employee who posted the picture be fired even if it was an honest mistake?