Industrial chic design and delicious food, well-priced and beautifully presented, make URBO a welcome Urban Bohemian oasis in the culinary desert of the Times Square area.
Step inside New York’s stylish new 26,000 square foot foodie mecca on the corner of Eighth Avenue and 42nd Street. You’ll find a coolly-curated celebration of New York complete with iconic film clips projected on walls, subway-inspired tiles and a Rosenwach water tower -- from the company whose towers dot the cityscape! URBO offers a welcome respite from the noisy neon world outside, and a long-awaited new venue for theatergoers, workers from neighboring office buildings like the New York Times, and those using the Port Authority transit hub directly across the street.
Five distinct restaurant and retail concepts begin with – what else -- morning coffee. Baristas at URBO Grind fire up the state-of-the-art Alpha Dominche Steampunk system each morning to brew Blue Bottle Coffee, served with freshly-baked breads and pastries from 7am.
URBO Kitchens prepares food from 11am to 11pm in its three separate beautiful open kitchens, each featuring Calacatta marble countertop seating. From the Earth/Raw kitchen, menu items range from Heritage Carrot, purslane, thick yogurt to Black Mission Figs, roasted cauliflower, pine nut, fines herbes.
From Fire, complete with a Beech Oven grill, the URBO Beef Burger with hand-cut fries, cheddar and aioli on a challah roll is a huge hit, while the Wayne Farms Chicken, saltimbocca, panzanella salad is unforgettably melt-in-your mouth moist and tender.
The delicate Fluke Crudo is one of eight stellar menu items from the Water kitchen, which include a Ruby Red Shrimp Chowder, Diver Scallop and Cockles. A personal favorite was the Steamed Atlantic Halibut, carrot jus, leek fondue, herbs, which was cooked to perfection.
Sushi and sashimi round out the menu offerings of URBO Culinary Director Brian Young, formerly of The Quilted Giraffe and Le Bernardin. Young opened Pop, Citarella and Mainland, and then served as Executive Chef at Tavern on the Green, which at the time was the highest dollar volume restaurant in America.
His core philosophy at URBO is to source the best ingredients, prepare them with proper skill and let them shine.
Young’s culinary vision will take flight upstairs at URBO Loft when the high-end, hyper-seasonal restaurant opens in September in a setting reminiscent of a New York rooftop garden, with greenhouses, gazebos, and a solarium, illuminated with festoon lighting.
The second floor is also home to the already popular Bar URBO, with its sophisticated cocktail program created by former Dutch Kills’ mixologist Jan Warren, craft beer on draft, carefully-selected wine by the glass and an eclectic bar menu focused on quick bites.
The loft is reached from the main floor by a showpiece spiral staircase and a glass elevator.
URBO Supply, to the left of the main entrance, is a small retail shop showcasing locally-produced artisanal foods, tabletop items and books from such purveyors as Anarchy in a Jar (small-batch preserves), Fine & Raw Chocolate and Brooklyn Delhi (known for their delectable Indian pickles called achaar).
Telephone: (212) 542-8950.