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UrbanDaddy and Grey Goose celebrate the Fruit of the Kings with celebrity event

Atlanta celebrities and influencers alike came out this week to attend UrbanDaddy’s launch party for Le Melon, the latest flavor from Grey Goose, on the rooftop of the W Atlanta Hotel Buckhead at Whiskey Blue. The party was part of a national ten-city event series “Fruit of Kings” to celebrate the new flavor by toasting modern day “kings” who are shaking things up.

DJ Trauma
photo courtesy of Caren West PR

The Atlanta event toasted DJ and super producer, Donald “Don” Cannon, who hosted the event and provided the sound stylings for the 300 partygoers. Other notable guests included - China Upshaw from “L.A. Hair”, singer/actor/dancer Mishon Ratliff of MTV’s “Are You the One”, Latasha Wright (“T.I. & Tiny: The Family Hustle” and “The X Factor”); Jagged Edge, Joseline Hernandez and her husband Stevie J. of VH1’s “Love & Hip Hop: Atlanta”, Keisha Knight Pulliam, television and radio personality Darian “Big Tigger”, television and radio personality Rashan Ali, DJ Trauma, Ryan Young and Jodie Fleischer of WSB-TV, and more. Guests in attendance were among the first to experience Le Melon and were treated to variety of signature cocktails including the Melon Mule - Grey Goose Le Melon, ginger beer and fresh lime; Melon Royal - Grey Goose Le Melon and lemon-lime soda; Fizz - Grey Goose Le Melon, Manzanilla Sherry, orgeate, fresh lemon-lime soda; and the Southern Sip – Grey Goose Le Melon, fresh grapefruit juice, ginger beer, Bénédictine liqueur; melon ball, and sage as they enjoyed complimentary bites, live melon carving demonstrations, a photo booth and more.

The inspiration for the collaboration comes from the rich and intriguing history of the Cavaillon melon, selected by Grey Goose creator Maitre de Chai (Cellar Master) Francois Thibault to craft the exceptional new expression – Grey Goose Le Melon. The prized essence of the ripe, juicy Cavaillon melons, from Provence, France was said to be relished and sought after by French Kings, nobility and artists. Legend has it that kings traded gold for exclusive access to this treasured fruit. Grey Goose Le Melon is available for purchase now in Georgia.