Urban Outfitters pulled its "Depression" shirt from store shelves. The controversial t-shirt landed the hipster store in hot water with customers, according to a Jan. 6 report by the Huffington Post. The t-shirt repeats the word "depression" in a dizzying pattern.
The store failed at trying to make light out of a serious mental condition. Instead, they tried to push for an edgy image as usual.
There was plenty of reaction over the shirt on Facebook and Twitter. Many slammed the store for making fun of mental illness.
Urban tweeted an apology and offered an explanation for the shirt. They said, "Hey everyone, we hear you and we are taking the shirt down from the site. For those asking, the tee was designed by a small brand named Depression and we are no longer selling it on our site. depression.com.sg/main.php" [SIC]
Urban stated in a longer tweet, "We're sorry to those offended by the tee we bought from the @DEPRESSIONcomsg brand. We were trying to support a small brand, not glamorize mental illness in any way." [SIC] They also encouraged customers to learn more about the DEPRESSION brand.
That may be true, but the company has pulled this stunt twice before. Once in May 2013 for selling shot glasses, flasks, and beer koozies that resembled prescription pill bottles and syringes. The store was also under fire in 2010 for the "Eat Less" tee that was pulled from store shelves.
Do you think Urban Outfitters is truly sorry for what they did?