UPDATE: Taco Bell has unveiled its newest Doritos Locos Tacos. Beginning May 1 for a limited time, the chain will be selling a Spicy Chicken Cool Ranch Doritos Locos Tacos. Cool Ranch was the second shell flavor originally part of the taco line when it was introduced a year ago. It is priced at $1.59 or $1.89 for the Supreme version.
(Originally published 4/9/14)
Taco Bell has been in the chain-restaurant news of late, with the introduction of a breakfast menu that quickly is developing a strong consumer following.
Next up, a return to paying attention to its wildly successful Doritos Locos Taco line.
In early May, a still-secret flavor will be added to the offerings since "Fiery" was added last August to the original Nacho Cheese and Cool Ranch flavors.
Chris Brandt, Taco Bell’s chief marketing officer, won't share details of the new offering yet, but he did say on Tuesday that "the innovation will be on the inside." That leaves a wide path for speculation.