Better mark your calendar. The U.S. Environmental Protection Agency’s Green Power Partnership (GPP) will be hosting a webinar you don’t want to miss entitled “Gaining a Green Marketing Advantage: Data-Driven Insights into Today’s Green Consumer” on Wednesday, January 15, 2014 from 1:00-2:00 p.m. (EST).
The purpose of the webinar is to help green business owners understand what consumers and potential employees care about and how they engage in sustainability decision-making. It will also shed light on how your organization can influence brand perception, impact sales and attract and retain the best and brightest talent.
Suzanne Shelton – President and CEO of the Shelton Group, a leading marketing communications firm focused on the energy and environment sectors – and Blaine Collison, Program Director for the GPP, will present the webinar. Ms. Shelton’s firm regularly polls Americans to understand their drivers and obstacle to making sustainable choices and uses these insights to help companies gain a market advantage.
As a webinar participant, you will also learn:
*How to create attitude and behavior changes among consumers;
*Which customers to focus your marketing efforts on and why; and
*Examples of companies that have combined their marketing efforts to make a greater impact.
For more information and to register for this highly informative and potentially beneficial webinar, click here.
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