The internet is filled with budding musicians and singers hoping to upload their videos and receive their big break from a simple clip on YouTube. YouTube rags to riches stories like Justin Bieber are incredibly rare and the rest of the unknown musical artists are just hoping that someone will notice their video to help create a career in the music industry.
A popular YouTube video by Korean Indie band, Monsters Calling Home, entailed the group recording, shooting and editing an entire music video while driving around in their Hondas. This not only grabbed the attention of tens of thousands of people from all over the world, but also became noticed by the executives of Honda Motor Company.
The “Honda Loves You Back” program is a way for Honda to give thanks to their fans in very special ways. Sometimes it’s as small as simply paying the parking fee for some Honda lovers at a NHL hockey game, which can be seen on YouTube where the reactions are priceless. However, when Honda saw the unsigned Korean Indie band on YouTube they decided to thank the band for their creativity in utilizing the acoustics inside their vehicles to record their music.
Honda surprised the band by booking them for a musical guest spot on ABC’s, “Jimmy Kimmel Live!” Not only did Monsters Calling Home make it on the national television show, but Honda is continuing to try and help the Korean Indie band with their musical career.
There is the option of sharing it on Facebook, sharing it on Twitter, downloading on iTunes or listening on Spotify. There are also three videos on the site where users are encouraged to watch the YouTube video that started it all, a video on meeting the band and even a clip on Guillermo’s Fairy Tale Corner.