As many hotels are removing pricey minibars from their rooms, the Loews Regency Hotel in New York City announced Friday, March 28, 2014, that is is offering a plan to reinvent the minibar at their property. According to The Wall Street Journal's Market Watch, Loews Regency is offering unlimited access to their minibar for $30 per night.
The program is dubbed 'Loews Regency Milk the Minibar,' a special promotion that runs through August 31, 2014, offering the following:
Unlock the minibar without the guilt! For an additional $30 a night, guests of Loews Regency will have free reign over the entire contents of the in-room minibar, including sweet treats, salty snacks and beverages—including wine and spirits."
The free access to the minibar claims a value 'up to $550.' However, it comes with the following limitations: Loews Regency will not be restocking the minibar during your stay; it is valid for weekday stays only (Sunday through Thursday nights); and a minimum two night stay is required. So with the catch, you will be spending at least $60, and once you finish your favorite $9 mouthful of Scotch, a second round will not reappear.
According to the Wall Street Journal (WSJ), minibars are disappearing from many hotel chains like Hyatt, Hilton, and Omni. Hotels also tell the WSJ that even though their $2 bottles of water are priced at four times that amount, the minibars are not a money maker for them.
Travelers should be warned that some hotels charge a service fee to empty minibars to allow guests to use the space as a personal mini-fridge.