Everyone want to be 'in-style' when they go to a big event. Even high-school students attending their prom scramble to rent a limo for the evening. Now, BEVO, the famed Texas mascot, has an 'official' pickup truck, the Chevy Silverado, to carry him 'in-style' to UT's football games.
Friday night lights. Saturday college ball. It is all alive and well in the State of Texas. Football players are not the only part of the 'game.' The enthusiasm and rivalry includes bands, twirlers, drill teams, flags, banners, cheerleaders, pep squads, and of course, school mascots.
In the South, Southwest, and especially Texas, college mascots become more than symbols. They can take on a life of their own, and even the naming of a mascot can have a history in relationship with a long-standing rival. Such is the case of Texas A&M and the University of Texas.
In the early days, a century ago, UT-Austin had a Longhorn steer. Other colleges had mascots like an owl, a small horse, a small bear, and other such animals. The final score of 13 – 0 of a 1915 football game was 'branded' on the steer by the opposing team. Some quick-thinking UT students added some lines here and there and turned the 13-0 into BEVO. The name was popular with the student body and the name 'stuck.' (Reportedly, the brand was not changed, but the steer was fattened up, then barbequed and served to A&M football players at a joint athletic banquet, according to history, but most folks prefer the romanced legend.)
BEVO attends events other than weekend football games. He even has the distinction of being at George Bush's inaugural parade.
Getting BEVO to the various football stadiums is not an easy task, but the Silver Spurs have taken on that duty for many, many years. The Silver Spurs and the UT Cowboys are the two long-time service organizations on the Austin campus. BEVO has his own custom-made trailer that is much wider than normal because of the 'long' horns. It has not always been easy for the Silver Spurs to have a pickup that can tow this large, heavy animal. They often relied upon member's personal vehicles and/or parents of the members.
The Chevrolet folks saw what was happening and since they have an all-new pickup for 2014 that has been re-done inside and out, they have stepped up to the plate – or the barn, so to speak. Chris Perry is Vice-President for Chevrolet marketing and he commented, “There is no more appropriate place to showcase the stronger, smarter, more capable 2014 Silverado than in the heart of truck country at Texas Longhorn sporting events.”
The long-term agreement with Chevy Silverado not only includes the mascot BEVO, but the Texas Exes', UT's ex-student association, and other UT athletic department events. The Chevy Silverado has been designated as the Official Truck of the AT&T Red River Rivalry game between the University of Oklahoma and the University of Texas. The Texas Exes' will showcase the Silverado at their annual 'Biggest Tailgate in Texas' event.
Most importantly though, is that BEVO will arrive at the football games perfectly contented, knowing he was carried 'in-style' by the new Chevy Silverado pickup.