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University of Memphis student association honors Southern Hertiage Classic founder Fred Jones

Fred Jones, founder of the Southern Heritage Classic
Fred Jones, founder of the Southern Heritage Classic
Alan Spearman - CA Memphis

One of the Memphis areas' greatest promoters and advocates, Fred Jones was honored in a ceremony this week and awarded the Arthur S. Holman lifetime achievement award. The event was sponsored by the University of Memphis' Black Student Association and held at the Rose Theatre.

Jones, who is a native Memphian, graduated from the University of Memphis in 1971. He has managed and/or promoted many musical acts and tours over his 40 year career in the Memphis area. He is also an owner/limited partner of the Memphis Grizzlies but is best known locally as the founder and steward of the hugely popular Southern Heritage Classic. The SHC is an annual football game which is wildly successful and generates a load of money for Tennessee State University and Jackson State University. Despite the multitude of accomplishments Jones has achieved over his career it is obvious that the Southern Heritage Classic is one he is most proud of, "there is no bigger thrill for me than getting to hand Jackson State University and Tennessee State University checks every year after the Southern Heritage Classic Celebration, knowing that the money will be used by schools that really need and deserve the support."

The Authur S. Holmon Lifetime Achievement Award was established in 1991 to honor Memphians "whose lives exemplify outstanding dedication to the Memphis community and who are a constant reminder to today’s students that hard work and dedication are true keys to success". The award is named in honor of a longtime University of Memphis administrator