The cash-strapped mail service is looking to young people to help them out. They want to appear cool and hip to young adults and teens again. Their decision was to create a line of clothing and accessories that doubles as "wearable electronics" and weather-resistant clothing.
Roy Betts, the spokesman for the Postal Service, said their aim is the young educated consumer. All of the clothing will be fashion-forward and trendy. No photographs of the collection have yet been released.
The USPS wants to target the 18 to 44 crowd that pays their bills online. This age group has also been using less of the services over the past few years.
They have already reached a licensing agreement with Wahconah Group. The line is already in development for later this year. They plan to release the men's collection first, followed by a women's collection.
The fashion line will be at high-class retail stores such as specialty stores and department stores. They will not be sold at post offices.
Fortunately, it won't cost the United States Postal Service a dime. Instead, they will earn a royalty based on sales. USPS already decided to stop Saturday mail, starting in August.