Remember the old United Airlines that invited you to "Fly the Friendly Skies?"
Well, it's coming back as United this week launched its new brand campaign and message featuring the "Fly the Friendly Skies" message and reasons why United is indeed friendly for today's travelers.
United says this is their biggest advertising campaign in more than a decade and it's been created with the feedback of United flyers.
You can view the new television commercials and print ads at www.united.com/flyerfriendly.
"'Flyer-friendly' resonated in feedback from our customers and co-workers," explains Tom O'Toole, United's senior vice president of marketing and loyalty and president of MileagePlus. "Our new brand campaign expresses the customer focus of all of United's investments."
The new campaign will be spread across multiple platforms.
That includes print, television, radio, newspaper and social media. In short, the word will get out.
The television ads will feature Gershwin's classic "Rhapsody in Blue," which has been the musical score for United since 1987, and will be narrated by a familiar voice in actor Matt Damon.
You can start seeing them on Sunday, during NFL football, the PGA Tour Championship and the Emmy Awards – and continue throughout the week during the prime-time premieres of such shows like "Modern Family."
Also, print ads will start running around the country this weekend and the social media campaign will focus on the United Hub and United's Facebook, Twitter, YouTube, LinkedIn and Instagram channels.
United has done a lot when it comes to improving its planes, putting an emphasis on customer service and upgrading terminals and United Club lounges.
United really does want you to "Fly the Friendly Skies."