United is offering what it calls a Pink Program that will allow employees to purchase pink items lies ties, scarves, and hats that it can wear at work and in flight.
Proceeds from the Pink Program will go to nonprofit organizations to help raise awareness of breast cancer.
"Many of our co-workers and their friends and family members have been impacted by breast cancer and are very passionate about the cause," offers up Nancy Van Duyne, United's vice president of Congressional affairs and co-executive sponsor of the 2013 Pink Program. "By proudly wearing our pink, we are not only showing our support for our co-workers and their families, but we are also supporting organizations that provide valuable breast cancer services in communities across the globe."
United Airlines has supported the Pink Program since 2009- to the tune of more than $100,000 for Breast Cancer Awareness.
United says some of the nonprofits benefiting this year will include:
A Silver Lining Foundation: Provides free mammograms in the Chicago area with the Buy Mom a Mammogram™ program and quality of life assistance during treatment.
Cancer Institute of New Jersey: Provides outreach and education services including programs at the LIFE Center, teaching young women how to maintain breast health and reduce the factors that increase their risk of breast cancer.
Denver Health Foundation: Provides cervical and breast cancer screening, including digital mammography, via the Women's Mobile Clinic. The Mobile Clinic serves the Denver area and is designed to help reduce barriers to cancer screening that many women experience.
Living Beyond Breast Cancer: Provides national educational programs and services for the newly diagnosed, young women, women with advanced breast cancer, women at high risk for developing the disease and African-American and Latina women across the U.S.
Run for the Cure Foundation: Develops and executes community outreach programs that provide education, timely screening and treatment to eradicate breast cancer in Japan.
So when you are flying United this month look for United Airlines employees wearing pink, and let them know you support what they are doing.