United Kingdom-based Unilever Group and Space Expedition Corp. has purchased 22 flights aboard XCOR Aerospace's Lynx Mark II suborbital spacecraft for the company’s space-themed AXEApollo campaign, a brand of men's cologne, body spray, shower gels and other personal care products. XCOR announced the purchase on Friday.
Unilever will award the first flight to a lucky winner selected from a drawing just after the Super Bowl on Feb. 3, and the 21 other winners will come from a year long, 60-country promotional campaign. The campaign also includes legendary Apollo astronaut Buzz Aldrin and a 30 second Super Bowl advertisement. For a chance to win, register at www.AXEApollo.com.
"When a global brand leader like Unilever makes a significant commitment to a product like our Lynx, it is a clear sign that commercial spaceflight has entered the main stream of worldwide commerce and truly is the next big thing," said Andrew Nelson, chief operating officer of XCOR Aerospace.
XCOR Aerospace is based in Mojave, Calif. The company builds reusable rocket-powered vehicles, like their Lynx spacecraft that takes-off and lands horizontally. The vehicle is designed to reach altitudes over 100 kilometers above the Earth. Flights may be purchased from www.spacexc.com.
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