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Understanding smokers and other habit cultures

Various habits can lead to cultural distinctions. People sharing particular habits, such as those who smoke or those that enjoy reading, have developed some predictable traits which allow for targeted marketing.

A reveler poses blowing smoke from multiple cigarettes during the 'Simpatia e Quase Amor' street carnival bloco along Ipanema Beach on March 2, 2014 in Rio de Janeiro, Brazil. Carnival is the grandest holiday in Brazil, annually drawing millions.
A reveler poses blowing smoke from multiple cigarettes during the 'Simpatia e Quase Amor' street carnival bloco along Ipanema Beach on March 2, 2014 in Rio de Janeiro, Brazil. Carnival is the grandest holiday in Brazil, annually drawing millions.Photo by Mario Tama/Getty Images

This look at smoking as our example. In the early to mid-1900s smoking was considered to have health benefits and was widely accepted, particularly in some affluent subcultures. However towards the end of the 1900s smokers saw their habit as being politically incorrect. They experienced the loss of seeing new brands or brand improvements featured on television or radio. Then they saw their right to smoke in public spaces gradually deteriorated to the point that public smoking is no longer allowed in most of the United States. In the early 2000s many communities or entire states are seeking to ban smoking in one’s own car or home. All these instances have created a culture or smokers think, act or react in like fashion.

Predominant subcultures:

  • Smokers
  • Literary (books)
  • Tavern (Social drinking)
  • Over-eaters

The identification of eating and drinking as subcultures in no way takes a stand on whether or not these are medical issues or heretical issues. Members of the medical and scientific field will undoubtedly debate this subject for many years to come. They are cited here based solely on social aspects.

This is part of a series that combines for a “Cultural roadmap“ that has been compiled by getmaximpact.com, a business strategy and leadership development website. The Rochester Hills, Mich., based organization offers complimentary training and development resources on their website, getmaximpact.com.

©2014 Max Impact, used with permission.

Diversity resources:

Employment Diversity in Michigan, a human resources networking group on LinkedIn.