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Understanding recreational cultures

Victor Oehling Norberg of Sweden wins the Overall Ski Cross World Cup globe during the FIS Freestyle Ski World Cup Men's and Women's Ski Cross on March 23, 2014 in La Plagne, France.
Victor Oehling Norberg of Sweden wins the Overall Ski Cross World Cup globe during the FIS Freestyle Ski World Cup Men's and Women's Ski Cross on March 23, 2014 in La Plagne, France.Photo by Alexis Boichard/Agence Zoom/Getty Images

In the world of sport there are people who have no interest while others only have a passive interest. Yet others are deeply interested in the sport as either a participant or spectator. This last group of individuals form the various subcultures grouped together as recreational cultures.

Several recreational cultures have developed in different parts of the world. People involved in these areas of recreation have developed specific habits and buying trends to which businesses can market and other individuals can quickly relate to in the spirit of friendship.

An example of regional recreational culture is skiing. When you hear the word “skiing” you most likely draw a picture of a skier in your mind. Probably you see the skier in action. If your skier is elegantly heading down a snowy mountain slope you are probably aware of the snow skiing subculture. However if your skier was gliding gracefully across water you are likely to relate to a member of the water skiing culture.

A unique aspect of recreational cultures is that members tend to be within a single generation, prompting some to say recreational cultures are a subset of generational cultures. However the recreational culture is not typically shared by the majority of the generation, therefore, we recognize recreation as distinct.

Sample subcultures:

  • Boating
  • Surfing
  • Skiing (on snow)
  • Fishing
  • Football/Soccer
  • Extreme games

©2014 Max Impact, used with permission.

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