In 2012, pending retiree Elliot Haverlack made a life-changing decision. Rather than fill his calendar with travel and leisure activities, the out-going Ainsworth Pet Nutrition president and COO drafted an outline for a new business venture. And, a new book, published this fall, called, Unbudle It.
- Unbundle It is based on the theory that people are predisposed to create complexity in their lives and businesses.
"Unbundle It" - a term commonly associated with business sales tactics, Haverlack viewed the catch phrase as a mental tool for business leaders to use in creating optimally effective work environments. A more eloquent way of saying, “keep it simple, Unbundle It takes a hard look at how companies overthink, overdo and overcomplicate business dealings.
- "Throughout my career, I experienced countless matters that stagnated or ideas and opportunities that were not being realized because they were tied up in related, but ultimately immaterial nonsense. I found that if we could unbundle the idea or matter from all the stuff that was confounding progress, business could be more successful – and profitable," explains Haverlack.
In his book, Haverlack also offers suggestions on how to minimize the burden that complexity creates in our personal lives with humorous and enlightening examples—all while poking fun at many traditional business theorems.
A compelling alternative to conventional wisdom, Unbundle It teaches how to reduce activities down to their simplest terms.
Topics covered include:
- time management
- crisis management
Though a business book first, Unbundle It is equally relevant to non-business readers, as it examines people's tendencies to "overcomplicate" and create stumbling blocks to productivity and communication in the workplace and in personal dealings.