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UMass Dartmouth - Inc. 500 social media usage Study Results

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I have been following this study since the beginning and it gives you a look at how Inc 500 companies have been using social media. The Center for Marketing Research at the University of Massachusetts Dartmouth has released the 2013 annual in-depth study on the usage of social media in the fastest-growing corporations in the US.

Top points from the study

  • LinkedIn continues to be the platform of choice among the Inc. 500 for the 2nd year in a row.
  • Companies perceive Twitter as the platform having the greatest potential for sales growth.
  • Monitoring a companies' brands, products or name for the 2013 Inc. 500 companies, appears to be losing traction.
  • Approximately two thirds of the 2013 Inc. 500 have made accommodations for mobile customers including providing downloadable apps or optimizing web for mobile.

You can find the full report at http://www.umassd.edu/cmr/socialmediaresearch

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