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UMass Dartmouth - Inc. 500 social media usage Study Results

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I have been following this study since the beginning and it gives you a look at how Inc 500 companies have been using social media. The Center for Marketing Research at the University of Massachusetts Dartmouth has released the 2013 annual in-depth study on the usage of social media in the fastest-growing corporations in the US.

Top points from the study

  • LinkedIn continues to be the platform of choice among the Inc. 500 for the 2nd year in a row.
  • Companies perceive Twitter as the platform having the greatest potential for sales growth.
  • Monitoring a companies' brands, products or name for the 2013 Inc. 500 companies, appears to be losing traction.
  • Approximately two thirds of the 2013 Inc. 500 have made accommodations for mobile customers including providing downloadable apps or optimizing web for mobile.

You can find the full report at



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